On Button

Mission Statement

PRIMA is a regional membership organization that provides a forum for the discussion of issues and the development of consensus positions that advance the public radio industry and the services provided by its stations. It offers management training opportunities, facilitates industry planning and encourages the sharing of ideas and perspectives among industry professionals.

Strategic Directions

Over the next several years PRIMA will concentrate its resources on the following activities:

  • Identifying and addressing critical public radio issues
  • Providing professional development opportunities
  • Networking with individuals and organizations outside PRIMA
  • Insuring PRIMA representation on key decision making bodies.